Its brief separation from the sun has caused a slight charge shift that pulls it back and now makes it vulnerable to electric discharge which will restore it's equilibrium but also cause it to be repelled and stay above the photosphere for further involvement in the electro-dynamic cycle.
Rather than ejected material being pulled back down into the sun upon its ejection, short departure and chaotic return trip, I would propose that it can't go back into the sun, it is of the wrong electrical potential. Its only course is to be dispersed laterally and get re-introduced gradually to its parent. Along the way its parent will strike at that material, figuratively speaking, seen as lumineous displays along the path of the returning material. This lumineous display happens very high along the return path of the material and could be mistaken for re-entry but that is an optical illusion. Our eyes are seeing the brightening against the varied background and concluding close proximity but look closely and consider the heights that material has reached before turning under the influence of charge shift. Now it has lost enough of its former charge to make it return to the surface but not enough to re-enter from where it had been discharged. This charge shift can be seen in simple electrostatic experiments, as discribed by G.Bik. I was thinking of it in terms of going from glow to dark and back to glow mode but that was just a thought related to the luminosity change upon its return. The charge shift aspect had been seen in CRT experiments as material is ejected from the surface and lock to the probe momentarily, and then it is repelled from that point back to the surface.
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See the slideshow of the lower region of boundary dispersion
The source video of these images is: http://science.nasa.gov/media/medialibrary/2011/07/07/ballistic.mov